With the hiring in 1972 of Texas A&I University at Kingsville's first bilingual teacher in theater, Joseph Rosenberg (formerly with Goddard College in Vermont), the theater department got its first taste of bilingual dramatic art. Rosenberg, whose family was bicultural and bilingual, decided he wanted to combine his Mexican and American cultures and initiated the Bilingual Theater Program.
La Fiaca was the first production that opened in Kingsville in 1973 and was acted in both Spanish and English. Later that summer, La Fiaca, was toured in Mexico.
Other productions followed and the bicultural theater exchange program of Texas A&I University-Kingsville was begun and flourished through the year 1977 under the leadership of Dr. Rosenberg.